Informed Passengers Will Pay a Carbon Premium

Flight search data reveals 57% of airline travellers are prepared to pay a premium for flights with lower carbon emissions. The use of the Carbon Friendly Flight Search tool demonstrates that travellers will choose carbon-efficient flight options, with 57% of users selecting the lowest cost /lowest carbon option, even if it is up to 19% more expensive than the lowest cost/higher carbon option.

The flight search tool developed by Global Travel Market (GTM) and The Carbon Consultancy in association with the International Centre for[...]