At the 50th PATA Annual Conference in Kuala Lumpur, Malaysia, April 2001, PATA adopted and undertook to promote the
APEC/PATA Code for Sustainable Tourism.
In addition, the
PATA Traveller's Code was approved by the PATA Sustainable Tourism Committee at its April 13, 2002 meeting in New Delhi, India.
The Code for Sustainable Tourism has been adopted by both PATA and APEC as a reflection of their strong commitment to tourism growth across the Asia Pacific region that is viable and sustainable over the long-term.
APEC was formed as a high level forum for the leaders of Asia Pacific economies in 1989. It has a particular commitment to opening up the region to freer trade in goods and services, which includes tourism.
APEC established a Tourism Working Group in 1991 and convened the first APEC Ministerial Meeting in Seoul in 2000. At that meeting APEC adopted its Tourism Charter, which sets out four policy goals, on of which is to “sustainably manage tourism outcomes and impacts”.
At the April 2001 meetings of the APEC Tourism Working Group and the 50th PATA Annual Conference, both of which took place in Malaysia, both APEC and PATA adopted the Code for Sustainable Tourism to guide their own activities as well as to promote it to their members and affiliates.
The code is designed for adoption and implementation by a wide range of tourism-related organisations and companies. By adhering to it they will be showing their commitment to a vision of tourism growth that is fully responsible in its approach to natural environments, social needs and cultural sensitivities.
By following the Code, organisations also effectively position themselves to deal with environmental regulations, standards and accreditation schemes.