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"Over the past 50 years, the Pacific Asia Travel Association ‘has amassed an impressive record of devoted leadership, outstanding volunteerism, and notable achievements.’ Gee & Laurie, The Story of the Pacific Asia Travel Association, 1993 In the early 1970’s, the first PATA Task Force focused attention on Chiang Mai, Thailand. Since then, PATA Task Forces have assisted destinations throughout the Asia Pacific in planning to improve the quality and variety of tourism product in this wide-ranging region with its outstanding natural environments and rich cultural traditions. The concept of sustainable tourism has been constant throughout these PATA Task Forces. Numerous past PATA Task Force reports from throughout the Asia Pacific are available fromthe publications catalogue.


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