Thanks Shaun. I like your idea about promoting the responsible operators and then tourists being able to comment whether they actually walk their talk. That can effectively drive out the 'greenwashing'. I will look at your site over the Xmas break - thanks.

Hi Janet - I agree with you that operators can review themselves, however they are pretty easy to see through. As for operators, I hadn't noticed that - that is an interesting statement which is quite odd indeed, I agree. I think you have listed down the main ones (aside from Shaun's suggestion of WHL of course), but I also use country specific recommendation sites also. Lately I've found personal travel blogs to be really useful too. It also gives me a feel of where they are coming from, so I know from what context their review is.

Best wishes
Cherie

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