"Hi Renton,

I think the power of the internet is only growing... social networking etc. is proving to not only be a great way of communicating with like minded people, but is something business (and academia) is paying real attention to now, not just in relation to travel. Recent studies have shown that of all the Internet users logged on at any one time, 2 out of 3 are on a social network site of some description...mind blowing really. We saw how Obama utilised this in his campaign to mobilise (and utilise) the masses.

I dont think we are ever going to bring tourism under one umbrella in terms of groups or terminologies (and that is not so bad to have diversity), but as has been pointed out numerous times... its about finding examples of real 'actions' that are working for the community (and finding out why and how they are working)...as well as providing a great experience for the traveller. Its about finding more of these examples, promoting these further, giving more responsible travel options... and best of all...replicating the success stories in other places.

So I think talking to, joining, and linking to as many of these groups as possible is the goal, starting with getting on-board with social media....I reluctantly joined Twitter today.... if you cant escape them, join them :)

Cheers,
Shaun."